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who we are

Welcome to Amiel Tour, a premier incoming tour operator in Israel with over 50 years of experience in providing exceptional travel experiences. With a worldwide reputation for excellence, we are dedicated to showcasing the beauty and richness of Israel to travelers from around the globe. Let us guide you on an unforgettable journey through this remarkable destination.

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Our history

Founded in 1976 by Eliahu (Chuzi) Amiel (1927–2016), Amiel’s story is rooted in a much longer legacy that began in the 1830s, when the Amiel family journeyed from Casablanca, Morocco, to Jaffa, driven by faith, vision, and a deep connection to the Land of Israel.

Chuzi Amiel became one of the pioneering figures in Israel’s incoming tourism industry, earning widespread respect for his leadership, integrity, and commitment to excellence. His significant contributions to Israeli tourism were recognized by the State of Israel and the Ministry of Tourism, which named him Man of the Year in 1996. In 2000, he was further honored with a Lifetime Achievement Award presented by the President of Israel.

Today, Amiel continues to build on this remarkable heritage, combining generations of experience with a passion for creating meaningful and unforgettable journeys to Israel.

In 1986, Chuzi appointed his son, Oni Amiel, as Director and CEO of the company. A licensed tour guide who had been active in Israel’s tourism industry since 1982, Oni brought fresh energy and vision to the business. Together, father and son strengthened Amiel’s position as a leading destination management company, expanding its global reach by establishing subsidiaries in Germany and Tokyo and developing strategic partnerships across the United States and Europe.

Upon Chuzi’s retirement in 2000, leadership of the company passed to Oni, who has continued to guide Amiel with the same values of dedication, professionalism, and personal commitment that defined his father’s legacy. Under his stewardship, the company has remained true to its heritage while continuing to evolve and grow in an ever-changing global tourism landscape.
 

In 2008, Oni’s children, a third generation of Amiels, joined the company. Yuval Amiel became CEO in 2019.

Meet the Team

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rabbi randy brown

Director of Business Development

Rabbi Brown received his BA from University of Florida in 1995. He studied at Tel Aviv University and completed his MBA at Bar-Ilan University. Fluent in Hebrew & Spanish, volunteered as Foreign Relations Correspondent for Former Prime Minister Shimon Peres.​ After a successful career in Real Estate, Rabbi Brown completed his MA at the Jewish Theological Seminary. He was Director of Inter-religious Affairs for American Jewish Committee (AJCLA) and was ordained at Academy of Jewish Religion, CA in 2010.​ Randy proudly serves as Rabbi at Arlington National Cemetery & Walter Reed National Medical Center. Randy lives in Washington, DC, with his wife Cantor Arianne Brown and their three sons Yonah, Nati and Caleb.

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tanya rudman

Operations Manager

Premium Travel & MICE

With extensive experience in tourism and five years managing the MICE department, Tanya specializes in leading complex operations for inbound tourism, missions, and official delegations. Skilled in team leadership, supplier negotiation, and workflow optimization, Tanya has successfully overseen high-profile events and itineraries, fostered strong supplier partnerships, and contributed to our reputation as a leading DMC in Israel.

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Debbi Aharon

Supervisor

North American Premium Travel Department

Originally from Toronto, Debbi brings over 36 years of experience in tourism, including 30 years specializing in travel to Israel. She designs customized journeys for the Jewish market, 

with a particular focus on Bar/Bat Mitzvah celebrations and meaningful experiences for couples.

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Shani sharabani

Senior Tour Planner

North American Premium Travel Department

Experienced in managing a full spectrum of travel services, including FITs, private car arrangements, and group tours. Skilled in coordinating high-end programs and creating specialized itineraries for Jewish heritage and Christian pilgrim groups, with expertise in seamless logistics, attention to detail, and delivering tailored experiences that meet diverse client needs.

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talya segal

Tour Planner

North American Premium Travel Department

Talya has spent 10 years working in Israeli tourism. Originally from New Jersey, she made Aliyah to Israel 14 years ago. After completing her degrees in psychology and counterterrorism, Talya transitioned into the tourism industry. Throughout her career, she has specialized in tailor-made travel, with a particular focus on Jewish travel. Her expertise ranges from family trips to federation missions of various scales.

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laura green

USA Representative

Laura brings more than 45 years of experience in Jewish and Israel-focused travel. An Israel specialist, she has visited the country more than 65 times and traveled extensively throughout the region. Her deep connection to Israel includes celebrating her daughter’s Bat Mitzvah on Masada, volunteering in Israel, and educating Jewish communities through lectures and radio. After owning and managing a travel agency for 25 years, Laura joined Jewish Gateways and has spent the past decade representing Amiel Tours to the North American travel community. Her belief is simple: there is no substitute for experiencing Israel in person.

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5 Yoni Netanyahu Street, 6037603 Or Yehuda, Israel

mngt@amiel.com
+972 3 5388450

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